Kia has launched its new EV9, a large electric SUV that offers three rows of seats, a range of up to 541 km, and ultra-fast charging in Sweden. The EV9 is Kia's first three-row electric flagship SUV, and it aims to challenge the dominance of Tesla and other rivals in the Swedish market. We will explore how Kia's EV9 differs from other electric SUVs, what makes it appealing to Swedish consumers, and what challenges it faces in the electrified era.

A bold design inspired by Kia's 'Opposites United' philosophy

The EV9 has a striking visual presence that reflects Kia's 'Opposites United' design philosophy. This philosophy finds harmony in the contrasting qualities of nature, modernity, and technology. The EV9 combines bold styling with premium versatility, multifaceted connectivity, and Kia's signature features.

The EV9 has a powerful yet serene stance that conveys confidence and elegance. The front fascia has a big grille with LED headlights that create a dynamic impression. The side profile showcases a sleek silhouette with sharp lines and curves that enhance the aerodynamics and functionality of the vehicle. The rear end has a distinctive shape with LED taillights that form an arrow-like symbol.

The EV9 also offers two body styles: a six-seater version with a length of 5.10 meters and an all-wheel drive option and a seven-seater version with an additional row of seats behind the second row. Both versions have ample interior space for passengers and cargo, thanks to Kia's Electric Global Modular Platform (E-GMP), which provides generous dimensions.

A spacious and comfortable cabin with smart innovations

The EV9 is designed not only for drivers but also for everyone on board. The cabin offers lounge-style comfort in all three rows of seats, with various features that enhance the convenience and enjoyment of travel.

The first-row seats can be adjusted electronically or manually to suit different preferences. They also have massage functions that can relieve fatigue or stress. The second-row seats can be swiveled around to face the third row or folded down to create more space for luggage or cargo. The third-row seats can be reclined or lifted up to accommodate taller passengers or children.

The cabin also features numerous innovations that make journeys more comfortable and convenient, such as digital side mirrors, pop-up type auto flush door handles, first- and second-row relaxation seats, and a Panoramic Display.

The Panoramic Display is one of the most impressive features of the EV9. It spans across the entire dashboard width and provides an immersive entertainment experience for passengers. It supports various functions such as navigation, media streaming, climate control, vehicle settings, phone calls, messages, voice commands, gesture control, augmented reality (AR), head-up display (HUD), wireless charging pad (WCP), wireless phone charger (WPC), wireless device charger (WDC), wireless device mount (WDM), wireless device holder (WDH), wireless device stand (WDS), wireless device tray (WDT), wireless device box (WDB), wireless device case (WDC), wireless device bag (WDB), wireless device pouch (WDP), wireless device wallet (WDW), wireless device sleeve (WDV), wireless device cover (WDC).

A long-range battery pack with ultra-fast charging capabilities

The EV9 is powered by an 800V ultra-fast charging system that enables it to charge from 10% to 80% in just 15 minutes. This means that drivers can enjoy long trips without worrying about running out of battery or finding charging stations along the way.

The battery pack consists of four modules arranged in two rows: two modules in each row provide power for each axle. The battery pack has a total capacity of 77 kWh, which translates into an estimated driving range of up to 541 km. This makes the EV9 one of the longest-range electric SUVs on the market today.

The battery pack also supports fast charging at up to 350 kW, so drivers can recharge from 10% to 80% in just 30 minutes. This is faster than most conventional chargers available today.

A competitive price point with attractive incentives

The Kia EV9 three-row SUV is priced competitively against other electric SUVs in its segment. In Sweden, where electric vehicles are becoming more popular due to government incentives, the EV9 starts from SEK 499900 ($60k) for the six-seater version with rear-wheel drive. This includes SEK 49k ($5k) worth of state subsidies for buyers who register their vehicles before December 31st this year.

The Tesla Model Y starts from SEK 599900 ($70k) for the long-range version with all-wheel drive. The Model Y has a range of 505 km, according to WLTP, which is slightly lower than the EV9.

Other electric SUVs that compete with the EV9 in Sweden are the Audi e-tron, the Hyundai Ioniq 5, the Volkswagen ID.4, and the Volvo C40 Recharge. The prices and ranges of these models vary depending on the configuration and options, but they generally fall within the same ballpark as the EV9.

However, the EV9 has some advantages over its competitors, such as its spacious interior, ultra-fast charging system, Panoramic Display, and unique design. These features make the EV9 stand out and appeal to Swedish consumers who value comfort, convenience, and innovation.

A promising future for Kia and electric mobility in Sweden

The EV9 is Kia's first model to be launched under its new brand identity, which reflects its vision of becoming a leader in the electric mobility industry. Kia will introduce 11 new electric models by 2026, covering various segments and markets. The EV9 is the second model in Kia's EV lineup, following the EV6, a mid-sized crossover that was launched earlier this year.

The EV9 is also Kia's first model to be sold exclusively in Europe, where the demand for electric vehicles is growing rapidly. Sweden is one of the leading countries in Europe in terms of electric vehicle adoption, with a market share of 32.2%. This is partly due to the government's support for electric mobility, such as tax exemptions, subsidies, and infrastructure development.

Kia hopes to capitalize on this trend and increase its presence in the Swedish market with the EV9. The EV9 is expected to attract customers who are looking for a large, versatile, and innovative electric SUV that can meet their needs and preferences. The EV9 is also expected to contribute to Kia's goal of achieving carbon neutrality by 2045 and to global efforts to combat climate change and reduce emissions.

The EV9 is a game-changer for Kia and the electric SUV segment in Sweden. The Kia EV9 offers a compelling combination of design, performance, technology, and price that sets it apart from other models. The EV9 is more than just a vehicle - it's a statement of Kia's ambition and vision for the future of electric mobility.


The Kia EV9 is a large electric SUV that offers three rows of seats, up to 541 km range, and ultra-fast charging. It has a bold design inspired by Kia's 'Opposites United' philosophy, a spacious and comfortable cabin with intelligent innovations, and a competitive price point with attractive incentives. The EV9 is Kia's first three-row electric flagship SUV, and it aims to challenge the dominance of Tesla and other rivals in the Swedish market. The EV9 is also Kia's first model to be launched under its new brand identity and its first model to be sold exclusively in Europe. The EV9 is a game-changer for Kia and the electric SUV segment in Sweden, reflecting Kia's vision of becoming a boss in the electric mobility industry.

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