If you ask a random stranger on the street what they identify with Volvo Cars, the majority will say safety. Volvo is delighted to be renowned for this association, as safety is the ultimate core of its business. "Security is not a marketing ploy or another regulatory requirement for us. Our goal is to keep you safe." Volvo has been a leader in automotive safety for nearly 100 years, introducing innovative technologies and safety standards that have saved many lives.

Volvo Cars' next electric SUV, the Volvo EX90, which will be released on November 9, 2022, will push our safety ambitions to new heights.

"We will not stop improving and innovating until car accidents no longer harm our company and us is completely CO2 neutral—all of this is to save more lives." The Volvo EX90 electric SUV marks the beginning of a new era for Volvo Cars, where the tradition of safety, quality, and innovation work together to create a brighter future.

You can expect an intelligent automobile that understands you and your surroundings and will create the safest environment for you, your loved ones, and those in traffic around you. As it learns from new data and updates, the automobile will become even more intelligent and, hence, safer.

Volvo's latest security technology is based on understanding human behavior and is the result of decades of security studies.

Everyone will be exposed to or affected by an automobile accident at some point in their lives, whether it is due to their own activity or the behavior of others in traffic. We know you're a good driver who is vigilant and prepared to act when necessary. However, we are all human. And, at times, we are all heavily influenced by emotions. And these emotions can have an impact on us as we manage the intricate traffic.

We all know that distractions, exhaustion, and stress are common occurrences. We understand that you don't always feel well or are entirely present. However, in traffic, the unthinkable can happen in seconds.

Volvo's goal is to help you become a better driver, lowering your risk of an accident. The new Volvo EX90 electric SUV has been designed with an invisible safety shield based on cutting-edge sensor technology, allowing the car to read you and the environment around you utilizing sensors.

On the vehicle's exterior, advanced sensors like cameras, radars, and LiDAR sensors are driven by our core computing platform and software. These operate together to provide a real-time 360-degree image of your surroundings. 

These sensors are not tired or distracted. Not like we humans occasionally do. They are programmed to react and respond on your behalf if you react a millisecond too late. The LiDAR sensors detect the road ahead, day or night, even at highway speeds. LiDAR can identify even the smallest objects hundreds of meters in front of you, giving you more time to inform, respond, and avoid.

"Our study suggests that our software and sensors can reduce the number of serious accidents that might otherwise result in significant injury or death by up to 20% as our cars grow over time. We learn from the data they create."

Volvo also predicts that we can lower the overall number of car accidents by up to 9% over time, which equates to several million car accidents.

It is not only the outside of the car that makes driving safer. The automobile's interior also includes an invisible safety shield that protects you. Special sensors and cameras can detect and assess the driver's eye concentration. The Volvo EX90 electric SUV can notice when you are distracted, sleepy, or even inebriated using this technology. This has never been done before in a Volvo.

In these circumstances, the automobile will alert you. First calmly, then more forcefully if required. Suppose you fall asleep or become ill while driving; the Volvo EX90 is designed to identify a safe location to stop and phone for assistance.

Remember to remain tuned in the following weeks as we release many more facts about the new Volvo EX90 electric SUV before its global premiere on November 9, 2022. I see in the new Volvo EX90 electric SU a better and safer version of the Volvo C40 Recharge electric crossover SUV from last year.



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