The Fiat brand returns to the CES (Consumer Electronics Show) in Las Vegas, the most important high-tech event in the world, with two crucial exhibits featuring the new Fiat 500 electric car, which is at the center of the brand's strategy to move toward electric vehicles.
From January 5 to 8, 2023, CES 2023 will be the world's stage for innovation. It is also the perfect place for Fiat, a global brand that promotes a "tech it easy" approach that anyone can use because it is simple and easy to use.
In light of this, Fiat will show the public the Fiat Metaverse Store for the first time. This is the world's first showroom that runs on the metaverse. Thanks to a partnership with Microsoft and Touchcast, this new way of interacting with customers can be seen at the Microsoft booth in West Hall #6017. It's like being in a showroom at home.
The new Fiat 500 electric car will be the focus of attention in both the FIAT Metaverse Store and the Free2move area of the Stellantis stand. Both projects align with FIAT's founding principles: to put customers' needs first and stay socially relevant in a time of constant change.
At the Los Angeles Autoshow 2022, Olivier Francois, CEO of FIAT and CMO Global of Stellantis, announced that the new Fiat 500e will be released in North America in the first quarter of 2024. The Fiat Metaverse Store will be one of the vital innovation pillars for launching the Fiat 500e in the USA.
Fiat wants to change the way customers shop in the United States. Instead of going to dealer showrooms, they want to bring the shopping experience to customers' homes.
Fiat is getting even closer to its customers, who can now talk to the brand and get all the information they need, no matter where they are or where they go.
As a leader in urban mobility, the goal is to be a leader in this new space as well, meeting customers and keeping a human connection thanks to the Fiat Product Genius, an expert who is always available to create a custom experience.
Fiat is really starting to live up to its role as an innovator. It is building on its success in Europe to be a leader and break new ground in North America. It is doing this by using its best-selling and most popular vehicle to drive electric change and renewing its promise to take customers into the future of mobility.
The Fiat Metaverse Store, which opened in Italy last December, makes the brand a real leader in offering an immersive, simple, and human-driven brand experience. Inside the Fiat Metaverse Store, customers can find out about the new Fiat 500 La Prima by Bocelli, customize it, and even buy it. With the help of the FIAT Product Genius, a real person who is ready to answer any question, it will be like being in a showroom. In 2023, the metaverse-powered showroom will display the whole Fiat 500 line and more models and markets.
The Fiat Metaverse Store is easy to use and available to everyone; you don't even need a virtual reality headset or expensive hardware. At CES 2023, people can try it out at Microsoft's booth in West Hall #6017.
The lights were on the new Fiat 500 3+1, the only car on the Free2move stand. FIAT and Free2move are working together to make it easier for people to get electric cars. The two brands are working on a unique value offer beyond renting, sharing, and subscribing. Customers can rent a Fiat car with 360° Free2move for as little as a few minutes and several days or even months. This offer lets customers customize their rental contracts and related services based on how they use them. They can do this from a dedicated APP and get a single bill.
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