The Red Dot Award is a prestigious recognition in the field of automotive design, given to exceptional achievements. This year, the Peugeot e-3008, a visionary electric SUV, has been honored with this highly sought-after distinction. Winning this award puts the Peugeot e-3008 among the best of the best in terms of product design excellence worldwide.

A Legacy of Design Excellence

Peugeot boasts a rich heritage of design innovation. The Red Dot Award 2024 marks the ninth time the French automaker has secured this prestigious honor, which serves as a testament to Peugeot's unwavering commitment to pushing the boundaries of design and engineering.

A Bold Vision for the Future of Electric Mobility

The Peugeot e-3008 embodies a forward-thinking approach to electric mobility. Its captivating design seamlessly blends elegance with efficiency. Here's a closer look at the design elements that captivated the Red Dot Award jury:

  • Dynamic Fastback Silhouette: The e-3008's silhouette is a captivating fusion of style and aerodynamics. The sloping roofline, characteristic of a fastback design, lends a touch of dynamism and sophistication to the vehicle's profile.
  • Modernized Front End: The e-3008 features a striking new front fascia. The redesigned headlights and grille, meticulously arranged around the iconic Peugeot emblem, create a bold and contemporary aesthetic.
  • Extensive Features: The e-3008 boasts a comprehensive suite of features, enhancing both driving pleasure and passenger comfort. These features seamlessly integrate into the design, ensuring a cohesive and user-friendly experience.

Expert Recognition: Validating Peugeot's Design Prowess

Matthias Hossann, Design Director at Peugeot, expressed his delight at the recognition bestowed upon the e-3008. He emphasized that the award underscores Peugeot's dedication to innovation and its commitment to embodying the brand's core values. The e-3008's design represents a harmonious blend of dynamic style and optimal efficiency, achieved by adopting the elegant fastback silhouette. Hossann views the Red Dot Award as a validation of the exceptional creativity poured into the e-3008 by Peugeot's design team.

The Peugeot e-3008: A compelling blend of progressive design, cutting-edge electric technology, and a commitment to sustainable mobility.

This award win signifies Peugeot's position at the forefront of electric vehicle design. The e-3008 is a compelling proposition for drivers seeking an electric SUV that merges sophistication, efficiency, and an exhilarating driving experience.



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