The Toyota Prius has long been the poster child for hybrid cars but was never known for being exciting or stylish. That changed with the 2023 model year, when the Prius and its plug-in hybrid variant, the Prius Prime, underwent a radical makeover that transformed them from bland eco-boxes to sleek and futuristic machines. The 2024 Toyota Prius Prime continues to build on that success, offering a compelling combination of efficiency, performance, and features that make it one of the best plug-in hybrids on the market.

What is a Plug-in Hybrid?

A plug-in hybrid (PHEV) is a type of hybrid vehicle that can run on both gasoline and electricity. Unlike a conventional hybrid, which has a small battery that is recharged by the engine and regenerative braking, a PHEV has a larger battery that can be plugged into an external power source to charge. This allows the PHEV to drive for a certain distance on electric power alone, without using any gas. When the battery is depleted, the PHEV switches to hybrid mode, using both the engine and the electric motor to optimize fuel efficiency.

The main advantage of a PHEV is that it can reduce fuel consumption and emissions significantly, especially for short trips and city driving. Depending on the battery size and the driving conditions, a PHEV can achieve an equivalent fuel economy of over 100 mpg. A PHEV can also use the existing gas station network for longer trips, unlike a pure electric vehicle (EV) that needs to find a charging station.

The main drawback of a PHEV is that it is more expensive than a conventional hybrid or a gas-only car due to the cost of the larger battery and the additional components. A PHEV also has less cargo space than a comparable non-hybrid car, as the battery takes up some of the trunk or cabin space. Additionally, a PHEV needs to be plugged in regularly to take full advantage of its electric range, which may need to be more convenient for some drivers or locations.

What Makes the 2024 Toyota Prius Prime Different?

The 2024 Toyota Prius Prime is not just another plug-in hybrid. It is one of the most advanced and attractive PHEVs on the market, with several features that set it apart from its competitors.


The 2024 Toyota Prius Prime has a 2.0-liter four-cylinder gasoline engine that works with two electric motors: one that powers the front wheels and another that controls a planetary gearset that acts like a continuously variable transmission (CVT). The result is a total system output of 220 horsepower, which is 99 horsepower, more than the previous generation Prius Prime. This makes the 2024 Prius Prime one of the most powerful Toyota Prius models ever made and also faster than many other PHEVs in its class.

The 2024 Toyota Prius Prime also has an impressive electric range of 44 miles, which is 19 miles more than the previous model. This means that most drivers can commute to work and back without using any gas as long as they plug in at home or at their destination. The 2024 Prius Prime can also reach speeds of up to 84 mph on electric power alone, which is faster than most other PHEVs. When the battery runs out, the Prius Prime switches to hybrid mode, achieving an EPA-estimated combined fuel economy of 54 mpg.

The 2024 Toyota Prius Prime uses an 8.8-kWh lithium-ion battery pack that can be fully charged in about five and a half hours using a standard 120-volt outlet or in about two hours using a 240-volt outlet. The Prius Prime also has an optional solar roof that can generate up to two miles of electric range per day, depending on the weather and parking conditions.


The new Toyota Prius Prime has a striking design that reflects its futuristic and fun personality. The front end features sharp LED headlights, daytime running lights, and a large lower grille that improves aerodynamics and cooling. The side profile showcases the Prius Prime’s sleek and sporty silhouette, with distinctive character lines and wheel arches. The rear end features LED taillights that span across the hatchback door, creating a unique signature look. The Prius Prime also has an exclusive color option called Supersonic Red, which adds to its eye-catching appeal.

The new Toyota Prius Prime interior is equally stylish and modern, with high-quality materials and ergonomic features. The dashboard features a digital instrument cluster that displays key information such as speed, battery level, fuel economy, and driving mode. The center console has an 8-inch touchscreen infotainment system supporting Apple CarPlay, Android Auto, Amazon Alexa, and SiriusXM. The Prius Prime also offers an available 12.3-inch touchscreen that provides a larger and more immersive display for navigation, audio, climate, and other functions. The Prius Prime also has a wireless charging pad for compatible smartphones, multiple USB ports, and a 10-speaker JBL sound system.

The new Toyota Prius Prime can comfortably seat five passengers, with ample headroom and legroom in both rows. The front seats are heated and power-adjustable, while the rear seats are split-folding and have a center armrest with cupholders. The Prius Prime also has a spacious cargo area that can accommodate up to 19.8 cubic feet of luggage, which is more than enough for most daily needs. The cargo area also has a tonneau cover and a 12-volt power outlet.


The 2024 Toyota Prius Prime has a comprehensive suite of safety and driver-assist features that help prevent accidents and protect occupants. The Prius Prime comes standard with Toyota Safety Sense 3.0, which includes:

  • Pre-Collision System with Pedestrian Detection: This system uses a camera and radar to detect potential collisions with vehicles, pedestrians, cyclists, or obstacles in front of the Prius Prime. It can alert the driver with audible and visual warnings and apply automatic braking if necessary.
  • Lane Departure Alert with Steering Assist: This system monitors the lane markings on the road and warns the driver if the Prius Prime is drifting out of its lane without signaling. It can also provide gentle steering corrections to help keep the Prius Prime in its lane.
  • Lane Tracing Assist: This system works with adaptive cruise control to keep the Prius Prime centered in its lane, even on curves or in traffic.
  • Road Sign Assist: This system recognizes common road signs such as speed limits, stop signs, yield signs, and do not enter signs and displays them on the instrument cluster for the driver’s convenience.
  • Full-Speed Range Dynamic Radar Cruise Control: This system uses radar to maintain a set speed and following distance from the vehicle ahead. It can adjust the speed according to the traffic flow and bring the Prius Prime to a complete stop if needed.
  • Automatic High Beams: This system automatically switches between high and low beams depending on the surrounding light conditions and traffic.

The new Toyota Prius Prime also comes standard with blind-spot monitoring, rear cross-traffic alert, rear parking sensors, a rearview camera, and eight airbags. Additionally, the Prius Prime offers an available head-up display that projects key information such as speed, navigation, and safety alerts onto the windshield.

How Does the 2024 Toyota Prius Prime Compare to Its Rivals?

The new Toyota Prius Prime faces some competition from other plug-in hybrids in its segment, such as the Honda Clarity Plug-in Hybrid, the Hyundai Ioniq Plug-in Hybrid, and the Kia Niro Plug-in Hybrid. Here is how they stack up against each other:

Model Base Price Power Electric Range Fuel Economy Cargo Space
Toyota Prius Prime $33,770 220 hp 44 miles 54 mpg 19.8 cu ft
Honda Clarity Plug-in Hybrid $34,355 212 hp 47 miles 42 mpg 15.5 cu ft
Hyundai Ioniq Plug-in Hybrid $27,705 156 hp 29 miles 52 mpg 23 cu ft
Kia Niro Plug-in Hybrid $30,765 139 hp 26 miles 46 mpg 19.4 cu ft

As seen from the table, the 2024 Toyota Prius Prime offers the best balance of power, efficiency, and practicality among its rivals. It has the highest horsepower rating, the second-highest electric range, the highest fuel economy rating, and a competitive cargo space. It also has a reasonable price tag that includes many standard features that are optional or unavailable on other models.

Is the 2024 Toyota Prius Prime Worth Buying?

The new Toyota Prius Prime is an excellent choice for anyone looking for a plug-in hybrid that is fun to drive, easy to charge, and loaded with technology. The Prius Prime offers a smooth and responsive performance that can rival some conventional cars while delivering exceptional fuel savings and environmental benefits. The Prius Prime also has a stunning design that stands out from the crowd and a spacious, comfortable interior that accommodates various needs. The 2024 Prius Prime also has a long list of safety and driver-assist features that enhance confidence and convenience on the road.

The 2024 Toyota Prius Prime is not just a green car that saves money on gas and reduces emissions. It is also a fun car that redefines the daily drive by making it more enjoyable and engaging. The Prius Prime is a plug-in hybrid you can unplug and play with.

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