The Abarth brand has been revolutionizing the automotive industry since its inception, and the launch of the new Abarth 500e full electric is no exception. After its debut at the Milan Games Week & Cartoomics in November, the electrifying Scorpion has been touring Europe, leaving a trail of excitement and enthusiasm. The tour has already visited Italy, Germany, Belgium, Holland, the United Kingdom, Portugal, and Spain, with upcoming stops in Austria, France, and Switzerland. The response from over 400,000 people across more than 4,000 km has been overwhelmingly positive, with the new Abarth 500e representing one of the most exciting launches in the brand's history.
The electric Scorpion has impressed audiences with its innovative design, combining performance, electric power, and sustainability. With its electric architecture, the new Abarth 500e is faster and more exciting than ever. It offers the best-in-class acceleration and a fun driving experience in urban and extra-urban driving. The wider wheelbase and better weight distribution contribute to the car's exceptional performance, providing an adrenaline-pumping ride that will surely thrill drivers and passengers.
One of the most exciting features of the new Abarth 500e is its powerful unique sound, thanks to the innovative Sound Generator that generates the characteristic Abarth roar. The rumble is fantastic, and the car has been praised for its incredible and thrilling sound. It's the beginning of a new era for the brand, with the electric "pocket rocket" generating a more than positive response from audiences online and offline.
The European tour has been a perfect opportunity for the Scorpion brand to showcase its link with the gaming world. The Milan Games Week & Cartoomics is the most important Italian event dedicated to video games, e-sports, and the world of comics. Over 150,000 people could admire the first-ever electric Abarth, consolidating the brand's connection to the gaming world. The Scorpion Team, the brand's e-sport team, is a testament to this commitment to the gaming world.
The Brussels Motor Show was a perfect third stop for the newcomer to the Abarth family, with over 270,000 visitors for nine days. The media, dealerships, and clubs have all been enthusiastic about the new direction of the Abarth brand, with the new Abarth 500e representing a great novelty in its range. The success of the launch edition, with over 1,500 Scorpionissima already booked online, is a gratifying result for a car that represents one of the most exciting launches in the brand's history.
The new Abarth 500e full electric revolutionizes the automotive industry, combining performance, electric power, and sustainability into one thrilling package. With its innovative design, powerful new sound, and exceptional performance, the Scorpion brand has once again raised the bar for the industry. The new Abarth 500e is more Abarth than EVER, representing a new era for the brand and setting a new standard for the industry.
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